About the Apple September event
Apple has held a September keynote almost every year since 2012, and it is where new iPhone models are typically announced alongside Apple Watch updates.
The event streams live from Apple Park in Cupertino and is usually followed by pre-orders that same week, with devices shipping the following Friday.
Tags
- Apple
- iPhone
- Keynote
- Cupertino
Frequently asked questions
The keynote is expected on 9 September 2026 at 17:00 UTC (10:00 Pacific Time).
The September keynote traditionally covers new iPhone models, Apple Watch updates and the release dates for iOS and watchOS.
Apple streams the keynote free on apple.com, the Apple TV app and its YouTube channel.
Pre-orders typically open the Friday following the keynote, with general availability a week later.
Apple confirms keynote dates roughly two weeks in advance. Dates before that are based on its consistent historical scheduling.